Eco Green .:. Creative Business Portraits

I was recently hired by an advertising agency for an editorial shoot in Boulder. The article will be featured in United Stationers’ “Office Line” magazine. While my enthusiasm for an editorial photography shoot for a magazine about office stationary was initially tempered, I soon found out that the magazine has a quarterly distribution of a quarter million copies and features some high quality photography. Who knew?

My assignment was to photograph the brother and sister team of Bryan and Molly Beckett, who have founded Eco Green Office here in Boulder. My assignment was to shoot editorial portraits that were out of the box and creative. So basically, I needed to make environmentally friendly office paper and toner cartridges sexy!

The art direction indicated that I needed to shoot a quintessential Boulder mountain shot, as well as adhere to the obvious “green” theme.  I wanted to avoid the straight “standing in front of the mountain shot”, so I incorporated some product and props that were lying around the Eco Green Office. We played with the brother-sister sibling rivalry theme as well. And for the last shot, I even busted out a tilt shift shot to draw a focus relationship between the subjects and the recycling box that I placed up in the tree. It’s funky and edgy, and the client went for it!