Sometimes people ask me what my ‘favorite’ thing to shoot is. The answer is that I really don’t have one. I’m one of those people who loves variety in life. My favorite thing about photography is that I get to shoot different things all the time! So here we have a shoot that was quite different from most of my professional work. Instead of trying to make people look good, this time I worked at making beverage bottles look good!
Mix One is a local Boulder company that has a super great new product. It’s a great tasting and healthy drink with fruit, veggies, and protein that tastes great. I can personally vouch for this, since I was left with many cases of product since the shoot!
This shoot was quite a challenge because the shiny packaging reflects whatever light is shined directly on it. So I had to use some sneaky techniques and even build a light table in order to control the reflections that are easily visible on the product. In addition to the lighting there is a ton Photoshop time in these photos spent straightening and polishing the labels.
These photos will be used for packaging, and promotional use for the company. We have some plans in the future to do some more creative advertising shots for marketing campaigns. I’m looking forward to adding some of the Steve Z creativity to their brand! I was able to throw in a bit of creativity in the layout of the bottles on the light table. And for this last shot I was able to achieve the infinite depth of field with my handy tilt-shift lens. Maybe for the advertising campaign they’ll let me use the tilt shift to get all wonky. :>)
by Steve Z
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